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Trends & Innovation

Our coverage on the latest beauty trends and industry innovation, and what they mean for you.

Maria Grazia Chiuri
Models Ditched the Mascara for an Effortless Makeup Look at Dior's Runway Show in NYC

Ashlee Simpson
Millennial Side Bangs Are Everywhere Right Now

Two girls wearing matching tweed sets in New York City
Ladies Who Lunch Are Fashion's Latest Muses

Selena Gomez wearing french square manicure, towel, sunglasses, and bathrobe
This Divisive Nail Trend Is Back in a Major Way

close-up on a deep French manicure
The "Deep" French Manicure Is the Glam Nail Trend Taking Over This Spring

Faded pastel purple manicure
"Faded Pastel" Nails Are the Sophisticated Take on a Spring Classic

Women Wearing Rain Boot Fashion Outfits
It’s About Time for Rain Boots to Make a Comeback

Emma Chamberlain wearing the dark rose lip trend
Dark Rose Lips Are the Romantic Take on Y2K Liner

close up of dermatologist at AAD conference
I'm a Derm—I Spotted These 8 Skincare Trends at the 2024 AAD Annual Meeting

Karol G wearing hot pink blush
2024's Biggest Spring Makeup Trends: Bright Blush, Doll Skin, and Chrome Eyes

Megan thee Stallion with a bob haircut
Spring 2024's Haircut Trends Include Fluffy Curls, Side-Swept Bangs, and Lots of Bobs

Jennifer Lawrence walking down the street with long blonde hair
Spring 2024's Biggest Hair Color Trends Are Inspired by '90s Icons and Serena van der Woodsen

Hailey Bieber wearing a colorful mismatched manicure
Spring 2024's Coolest Nail Trends Include Square Tips, Subtle Shimmer, and Bows

Model wearing sporty ballet flats
The Ballet Flat Trend Is Getting a Sporty Upgrade This Spring

Woman wearing a flower-shaped scrunchie
This Spring Hair Accessory Trend Will Make Your Whole Outfit

Close-up of a "naked" French manicure
The "Naked" French Manicure Will Make You Look Expensive

model modeling stone gray nails
"Stone Nails" Will Be Everywhere This Spring, According to TikTok

Beyoncé with big, fluffy hair
Big Hair Is Back

Fragrance Bottles
2024's Biggest Fragrance Trends Include Unexpected Vanilla Scents and Modern Body Mists

Woman wearing tons of blue bows in her hair
"Bow Stacking" Is the Coolest Way to Bring the Coquette Aesthetic Into 2024

Models wearing the retro apres ski makeup trend
Après-Ski Makeup Is the Rich-Girl Beauty Trend You Need to Try This Winter

Three models walking at New York Fashion Week wearing (L-R) a lavender bow ball skirt, a sheer black gown, and a fluffy red coat
New York Fashion Week's Top Fashion Trends, from Modern Mob Wife to Soft Power Dressing

Sky Ferreira and Liam Gallagher front row at a fashion show dressed in indie sleaze style
The Indie-Sleaze Jacket Trend Will Unleash Your Inner Party Girl

Model at the Maison Margiela Couture SS24 Show with glass skin
How Pat McGrath Created Glazed Doll Skin for Maison Margiela's Couture Show

Drea de Matteo and Micheal Imperioli in "The Sopranos"
When It Comes to Mob Wife Fashion, No One Does It Like Adriana La Cerva in 'The Sopranos'

James Gandolfini And Edie Falco in "The Sopranos"
The Mob Wife Manicure Will Unleash Your Inner Carmela Soprano

Hand holding matte gray Stanley cup 40-oz. tumblr against fabric background
These 9 Stanley Cup Alternatives Could Be the Next It-Girl Tumbler

Gisele Bündchen wearing glasses in "The Devil Wears Prada"
The Office Siren Trend Is Business Casual for Hot Girls

Close up of a forearm with an abstract, freehand tattoo of a flowing line
8 Tattoo Trends That Will Define 2024, According to Artists

Ayo Edebiri and Emma Stone Bob Trend Golden Globes
If the Golden Globes Are Any Indication, Everyone Will Have a Flippy Bob in 2024

Dua Lipa with dark red hair
The "Pop Star Red" Hair Trend Will Make You Feel Famous

Alison Olliver as Venetia in 'Saltburn'
Venetia From 'Saltburn' Is on Everyone's Beauty Mood Board

Model wearing a tie and glasses
The Necktie Is the Latest Nerdy-Chic Trend to Take Over

gabrielle union wearing neutral makeup and high ponytail
5 Makeup Trend Predictions for 2024, According to Celebrity MUAs

Emma Chamberlain with short hair
From '60s Bangs to the Shaggy Pixie, These Are All the Winter Haircut Trends to Try in 2024

Model wearing green shimmery eyeshadow
2024's Biggest Winter Makeup Trends: Frosty Eyes, Blurred Lips, and More

Shimmery manicure
This Winter's Biggest Nail Trends Include Icy Shimmer and Bow Details

Addison Rae with golden bronde hair
Everyone Will Be Going Golden Bronde or Botticelli Brunette This Winter

Ice Spice with her signature curly copper hair
What Is the Hollywood Hair Theory All Over TikTok?

Matilda Djerf with fluffy eyebrows
Baby Brow Lamination Will Give You Fluffy, Full Brows Without the Drama

A model with sugar plum fairy nails
Sugar Plum Nails Are the Magical Manicure to Try This Season

Hailey Bieber wearing a red dress and French twist
The Coolest Hair Trends to Try for Holiday 2023, From Baby Bows to Braided Buns

woman in three festive holiday outfits
4 Easy, Festive Ways to Reimagine "Traditional Holiday" Style

Close-up on a silver manicure
The Tinsel Nail Trend Is Like Holiday Decor for Your Fingers

MJ Rodriguez and Zaria wearing holiday makeup trends
From Sugarplum Eyes to Berry Glam Lips, Holiday 2023’s Makeup Trends Are All About the Drama

Women wearing Butt-Skimming Bows
Butt-Skimming Bows Are the Perfect Holiday Hair Accessory

Margot Robbie wearing a Barbie ponytail
Holiday Barbie Is All the Beauty Inspo You Need This Season

Model wearing a pink holiday outfit
Bored of Red? Dress Like the Sugar Plum Fairy For Your Next Holiday Party

Woman wearing red tights and shoes and carrying a yellow bag
The Colorful Tights Trend Is Here to Revive Your Winter Wardrobe

Carolyn Besette Kennedy and John F Kennedy Juinior
The Carolyn Bessette Kennedy Blowout Is the Classic Trench of Hairstyles

Models wearing Goodsquish scrunchies
It's the Age of the Silly Little Accessory

Two hands wearing holiday nail trends
Holiday 2023’s Biggest Nail Trends Include Layered Glitters and Vampy Red

Rihanna holding a big red Bottega Veneta bag
Messy Girls Rejoice, Big Bags Are Trending Again

Model wearing an all-gray Miu Miu outfit
The All-Gray "Groutfit" Is the Official Fashion Girl Uniform This Fall

Model wearing a wide black headband and sunglasses
The '60s Headband Trend Is the Quickest Way to Look Like a Vintage Starlet

Cailee Spaeny with a short bob haircut
"Le Petite Bob" Is the Chic, Ultra-Short Cut to Try This Season

Camila Cabello with shadow bangs
Shadow Bangs Are the Coolest Way to do Fringe This Fall

Olivia Rodrigo wearing her hair down and a silver dress
"The Veil” Is the Sleek, Celebrity-Approved Haircut That Will Be Everywhere in 2023

Jennifer Aniston as Rachel Green in front of a red bakcground
Rachel Green Has the Fall Outfit Formula Figured Out

Doja Cat with a bright pink mullet, tiara, pink makeup, and a pink fuzzy shirt
The Stretched Mullet Is This Fall's Edgiest Haircut Trend

Model wearing two layered cardigans and a black mini skirt
The Double Sweater Trend Will Maximize Your Cozy Vibes

Elle Fanning wearing a baby beehive and black choker
The Baby Beehive Is the Coolest Way to Do the Retro Hair Trend

Woman wearing the coquette cowgirl trend in front of some horses
The Coquette Cowgirl Trend Is the Cutest Way to Go Country This Spring

Woman on Color Palette Background
I Got a Color Analysis Done to Figure Out My Signature Palette—Here's What I Learned