All the Fresh April Beauty Launches to Have on Your Radar This Spring

It's finally time to put your winter coats in storage, but that's not the only reason to celebrate this spring. This April, brands are bringing it with a ton of new beauty launches, from luxury fragrances to pastel eyeshadows and harworking serums. Each launch is about adding a little bit more "you" to your beauty lineup, whether that involves the (aptly-named) Glossier You fragrance or a sunscreen that perfectly fits your skin tone.

No matter if you're on the lookout for new makeup, skincare, or fragrances, April is flush with options from brands like E.l.f Cosmetics, Dr. Dennis Gross, and Sisley Paris. Read on for our favorite April beauty launches and standout products.

ColourPop

ColourPop is adding a new shadow formula to their lineup: Shadow Stix. The swipeable formula leaves long-lasting color that comes in 16 different shades (10 metallic and 6 matte). Whether you want a subtle, blendable look or a high-impact statement, these Shadow Stix are a great option.

Dr. Dennis Gross

This DermInfusions Fill + Repair Serum ($75) was made to be an alternative to injectable filler. Its powerful formula focuses on plumping skin and filling in lines. With ingredients like niacinamide, hyaluronic acid, and peptides, this formula from Dr. Dennis Gross helps skin get spring-ready.

Kim Kimble

Experimenting with new hair color can be expensive, time-consuming, and damaging. But Kim Kimble's After Party Hair Coloring Wax is the opposite. This highly-pigmented formula brings vibrant color to all hair colors (yes, even dark brunette and black hair). Easy to use and easy to wash out, this collection of hair coloring wax is perfect for trying out a new color... or two or three.

E.l.f. Cosmetics

American Eagle and E.l.f Cosmetics might not be the most expected of collabs, but it's definitely a welcome one. The three-product, denim-inspired collection includes a Clay Mask ($11), Lip Balm ($8), and Eyeshadow Palette ($16). The affordable lineup gives a subtle wash of denim to any look — even if you're opting for a sundress instead of jeans.

Glossier

Glossier's cult-favorite Glossier You perfume is finally available in a rollerball form. The fragrance went viral on TikTok, with over 7.3 million views under the #GlossierYouPerfume hashtag. The good news? It's definitely worth the hype—and now, you can bring it with you wherever you go.

Relevant

Floral fragrances for spring? Groundbreaking, we know. This perfume from Relevant is a great investment, particularly if you're into earthier floral scents (and cute packaging). With notes of freesia, green pepper, mimosa, and leather, this perfume is an easy staple for the warm weather ahead.

Elorea

April is known for its showers, and this scent from Elorea embraces that reputation in full. Gentle Shower Eau de Parfum ($125) is one of the brand's newest scents. Mimicking the light scent of rain falling on a field, this perfume includes notes of ginger, herbaceeous perilla, oakmoss, and rose. In other words, it's essentially spring in a bottle.

Violette_FR

With Violette_FR's Sérum Superlatif collection, the brand is giving customers targeted solutions to an array of skin concerns. The vegan, fragrance-free, and cruelty-free formulas are designed to work within 48 hours to address your most pressing skincare needs—whether that's a weakened skin barrier, UV damage, irritated skin, blemishes, or dullness. Pick up the whole set for $220 to have your own personal French pharmacy, or shop by concern for targeted care.

Lesse

Yes, this SPF is a bit of a splurge, but it's worth the extra expense. This non-nano zinc sunscreen took four years of trial and error to develop, as the brand was committed to making zinc work for deeper skin tones without leaving a white cast. The lightweight silky formula is a great option for every single skin tone.

Sisley Paris

This April, Sisley-Paris launches a collection of six unisex fragrance, each with their own unique scent inspired by different generations of the d'Ornano family (the creators behind Sisley Paris). This particular fragrance, inspired by Icarus, is a fresh scent with hints of lemon, geranium, iris, and sandalwood.

Roén

Roén set out to re-define the "clean" eyeliner category with inky pigments and a silky smooth formula that stays put. Made with soothing ingredients (like chamomile extract & vitamin E), this luxe pencil comes in four shades: Matte Black, Matte Deep Brown, Shimmering Brown, and Shimmering Gunmetal.

Pavise

Pavise is a new brand on the scene, aiming to completely re-imagine the suncare category. This SPF is an investment, but it's designed to replace three products in your daily skincare lineup: treatment, moisturizer, and sunscreen. The transparent mineral sunscreen uses zinc oxide as well as the brand's patent-pending DiamondCore technology to protect against UVA, UVB, and Visible Light, while also offering defense from free radical damage and hyperpigmentation.

Aesop

Aesop's latest fragrance launch, Gloam Eau de Parfum ($195), is a gender neutral spicy-floral scent. With notes like mimosa, saffron, and iris, this perfume is a rich addition to any fragrance lineup—and its unique combination of scents make it a great staple no matter the season.

Adwoa Beauty

This smoothing gel from Adwoa Beauty is a game-changer if you're looking for a product that will keep your hair strong, bouncy, and protected against damage. For full, soft, and frizz-free hair, this product is a great go-to with an affordable price tag.

Lights Lacquer

Embrace the nostalgia with Lights Lacquer's latest collaboration with Polly Pocket. This bundle of Polly Pocket-inspired polishes and nail accessories are the perfect way to add a touch of fun to any look. The buildable formulas come in four different colors: Tiny Is Mighty, a pale lavender; Pocket World, a seafoam teal; Pollyville, a bright fuchsia, and It's the Little Things, a sheer pink. The collection also includes Polly-inspired nail decals and sequins.