collage of lotion from a tube and a person using a face roller on their cheek

Trends & Innovation

Our coverage on the latest beauty trends and industry innovation, and what they mean for you.

Julia Fox applying MAC Lipstick
MAC Is So Back—But I Never Stopped Using These 8 Products

models hair at Sandy Liang FW25
According to Sandy Liang, "Subway Ponytails" Will Be Taking Over NYC This Spring

Taylor Swift and Beyonce with curly hair
Pump Up the Volume With Country-Star Curls

Lady Gaga with a jellyfish haircut at the 2025 Grammys
The Soft Jellyfish Haircut Is This Winter's Most Unexpected Trend

Justin and Hailey Bieber and Perfume Bottles
This Cuffing Season, Let Your Perfume Play Matchmaker

rainbow shimmer manicure
2025's Biggest Nail Trends Include Shorter Lengths and Lots of Shimmer

Megan Thee Stallion
The 12 Coolest Winter Hair Trends to Try, From Tinsel to Twists

soap nails
“Soap Nails” Are the Squeaky-Clean Manicure Trend to Try This Winter

Lindsay Lohan on the red carpet
Welcome to the Era of "Undetectable Injectables"

Kacey Musgraves wearing hair bows on stage
Hair Bows Were the Official Concert Accessory of 2024

Sabrina Carpenter wearing a fur coat and candy cane blush
TikTok's Candy Cane Blush Trend Will Get You in the Holiday Spirit

pastel french tips
12 White Christmas Nail Ideas for Sophisticated Festivities

Nara Smith wearing winter makeup trends
Top 8 Winter 2025 Makeup Trends: Moonlight Skin Ice Queen Eyes, and More

dark green nails
Winter 2025's Biggest Nail Trends Include Jewel Tones and Frosted Neutrals

Light brown "mocha mousse" manicure
According to Pantone, We'll All be Wearing "Mocha Mousse" Nails in 2025

Sabrina Carpenter with bangs
Winter 2025's Haircut Trends Include Lots of Bangs and Bobs

Kendall Jenner with blonde hair
Winter 2025's Biggest Hair Color Trends Are All About Blonde

Sydney Sweeney wearing sparkly eyeshadow
Fairy Dust Eyeshadow Is the Prettiest Way to Sparkle This Winter

A braided updo hairstyle.
The Chicest Hair Trends to Try for Holiday 2024, From Fluffy Curls to Braided Buns

gingerbread nails manicure
The "Gingerbread" Nail Trend Puts a Holiday Twist on Fall's Most Popular Shade

rom-com highlights
Fall's "Romcom Highlights" Trend Will Give You Main Character Syndrome

before and after
I Tried the Celeb-Loved Salmon Sperm Facial—Here Are My Honest Thoughts

Cherry mocha nails.
13 Cherry Mocha Nail Ideas for a Delicious Fall Manicure

Model wearing gold ponytail cuffs
Ponytail Cuffs Are the Chicest Way to Upgrade Your Hair This Fall

1950s Woman Laying in Bed
Bedtime Perfumes Are the New Fancy Pajamas

An influencer wearing a suede jacket.
This Bella Hadid-Approved Jacket Trend Is Coming for Your Trench This Fall

Devon Lee Carlson wearing a tiara
Prom Queencore Is the Ultra-Feminine Trend Taking Over This Fall

model wearing a brown sweater set
The Best November Fashion Launches for a Fall Closet Refresh

dark red coquette manicure
13 Dark Coquette Nail Ideas That Are Equal Parts Cute and Chic

woman wearing pumpkin spice blush
Pumpkin Spice Blush Is Fall's Coziest Makeup Trend

Jennie Kim wearing under eye blush
Under-Eye Blush Is the Cutesy Makeup Trend I'll be Wearing All Fall

model with the Rabanne glitter spray
This Glitter Spray Is the Secret to TikTok's Chrome Blush Trend

cream colored manicure with pearl accents
14 Cream Nail Ideas for Fall for the Perfect Neutral Manicure

Women with Irish Curls
How to Tell If You Have "Irish Curls," and How to Style Them

Suki Waterhouse wearing a hair bow
The 13 Coolest Hair Trends to Try This Fall, from Party Girl Waves to Chic Hair Cuffs

Hailey Bieber dressed up as a vampire.
The 14 Top Trending Halloween Costumes for 2024, According to Pinterest Data

Perfume Bottles, Burning Incense, Burning Palo Santo, Church Interior
Incense Perfumes Are the Mysterious Fragrance Trend Taking Over This Fall

Georgia May Jagger
"Cherry Blonde" Is the Cool Girl Hair Color to Try This Fall

Hailey Bieber with tortoiseshell nails
15 Tortoise Shell Nail Ideas With Classic Fall Vibes

Beatrice Grannò wearing a curved bob hairstyle.
12 Curved Bob Styles That Prove It's Fall's Coolest Haircut

Model with scattered charm nails
Scattered Charm Nails Are the Subtle Way to Sparkle This Fall

Mismatched polka dot nails.
13 Polka Dot Nail Ideas to Try for a Cutesy Manicure

model in a polka dot dress
This Retro Print Is Fall's Most Wearable Trend

Moscow mule nails.
The “Moscow Mule” Nail Trend Is the Perfect Chrome Manicure for Fall

A collage of the best gifts for Libras on a tan background
We Found 34 Birthday Gifts for Every Sociable Libra In Your Life

Perfume Bottles, Croissants, and Madeleines Cookies
Freshly-Baked Fragrances Are Fall's Biggest Perfume Trend

A woman wearing skinny jeans.
Yes, Skinny Jeans Are Back—Here's How We're Wearing the Trend This Fall

Sabrina Carpenter wears a Jesus Was a Carpenter oversized graphic tee on stage at Coachella
We're All Having Fun with Graphic Tees Again—See 11 Standout Styles

bag covered in charms and trinkets
Even our Accessories Have Accessories Now

Alexa Chung with black nails.
"Indie Sleaze" Nails Are Back In a Big Way This Fall

Studded shoes
Studs Are the It Girl-Approved Accessory Trend to Try This Fall

brown nails
This Unexpected Nail Shade Is the New Black

Yumi Nu wears a sheer black dress with asymmetric ruffles and floral design
New York Fashion Week's Top Style Trends, from Extreme Fringe to Bedroom Boho

Pistachio French nails.
12 Ways to Try "Pistachio Butter" Nails, Fall's Sweetest Manicure Trend

NFC Nails on Micro Chip Background
Wanna Follow Me on TikTok? Just Scan My Microchip Manicure

Hailey Bieber wearing glowy makeup
Fall 2024's Biggest Makeup Trends Include Party Girl Eyeliner and the Return of Highlighter

navy blue manicure
Fall 2024's Biggest Nail Trends Include Moody Jellies and Prismatic Chrome

Hailey Bieber's nails with fruits and veggies
The "Sticker Book" Nail Trend Is Here to Indulge Your Inner Child

A model wearing Doc Martens.
17 Dr. Martens Outfit Ideas to Try This Fall

Keke Palmer with blue streaks and side bangs
Choppy, Colorful "Scene Kid" Hair Is Back and Better Than Ever

An influencer wearing motorcycle boots.
The Motorcycle Boot Is the Perfect End-of-Summer Shoe Trend

Emily Ratajowski wearing shorts.
The "Adam Sandler" Outfit Is the Key to End of Summer Style

Glazed donut nails.
10 Glazed Donut Nail Ideas to Try for a Hailey Bieber-Approved Manicure

Selena Gomez wearing the blonzer trend.
TikTok's "Blonzer" Trend Is the Shortcut to a Sun-kissed Flush