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Trends & Innovation
Our coverage on the latest beauty trends and industry innovation, and what they mean for you.
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MAC Is So Back—But I Never Stopped Using These 8 Products
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According to Sandy Liang, "Subway Ponytails" Will Be Taking Over NYC This Spring
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Pump Up the Volume With Country-Star Curls
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The Soft Jellyfish Haircut Is This Winter's Most Unexpected Trend
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This Cuffing Season, Let Your Perfume Play Matchmaker
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2025's Biggest Nail Trends Include Shorter Lengths and Lots of Shimmer
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The 12 Coolest Winter Hair Trends to Try, From Tinsel to Twists
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“Soap Nails” Are the Squeaky-Clean Manicure Trend to Try This Winter
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Welcome to the Era of "Undetectable Injectables"
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Hair Bows Were the Official Concert Accessory of 2024
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TikTok's Candy Cane Blush Trend Will Get You in the Holiday Spirit
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12 White Christmas Nail Ideas for Sophisticated Festivities
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Top 8 Winter 2025 Makeup Trends: Moonlight Skin Ice Queen Eyes, and More
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Winter 2025's Biggest Nail Trends Include Jewel Tones and Frosted Neutrals
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According to Pantone, We'll All be Wearing "Mocha Mousse" Nails in 2025
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Winter 2025's Haircut Trends Include Lots of Bangs and Bobs
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Winter 2025's Biggest Hair Color Trends Are All About Blonde
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Fairy Dust Eyeshadow Is the Prettiest Way to Sparkle This Winter
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The Chicest Hair Trends to Try for Holiday 2024, From Fluffy Curls to Braided Buns
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The "Gingerbread" Nail Trend Puts a Holiday Twist on Fall's Most Popular Shade
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Fall's "Romcom Highlights" Trend Will Give You Main Character Syndrome
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I Tried the Celeb-Loved Salmon Sperm Facial—Here Are My Honest Thoughts
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13 Cherry Mocha Nail Ideas for a Delicious Fall Manicure
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Ponytail Cuffs Are the Chicest Way to Upgrade Your Hair This Fall
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Bedtime Perfumes Are the New Fancy Pajamas
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This Bella Hadid-Approved Jacket Trend Is Coming for Your Trench This Fall
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Prom Queencore Is the Ultra-Feminine Trend Taking Over This Fall
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The Best November Fashion Launches for a Fall Closet Refresh
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13 Dark Coquette Nail Ideas That Are Equal Parts Cute and Chic
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Pumpkin Spice Blush Is Fall's Coziest Makeup Trend
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Under-Eye Blush Is the Cutesy Makeup Trend I'll be Wearing All Fall
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This Glitter Spray Is the Secret to TikTok's Chrome Blush Trend
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14 Cream Nail Ideas for Fall for the Perfect Neutral Manicure
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How to Tell If You Have "Irish Curls," and How to Style Them
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The 13 Coolest Hair Trends to Try This Fall, from Party Girl Waves to Chic Hair Cuffs
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The 14 Top Trending Halloween Costumes for 2024, According to Pinterest Data
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Incense Perfumes Are the Mysterious Fragrance Trend Taking Over This Fall
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"Cherry Blonde" Is the Cool Girl Hair Color to Try This Fall
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15 Tortoise Shell Nail Ideas With Classic Fall Vibes
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12 Curved Bob Styles That Prove It's Fall's Coolest Haircut
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Scattered Charm Nails Are the Subtle Way to Sparkle This Fall
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13 Polka Dot Nail Ideas to Try for a Cutesy Manicure
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This Retro Print Is Fall's Most Wearable Trend
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The “Moscow Mule” Nail Trend Is the Perfect Chrome Manicure for Fall
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We Found 34 Birthday Gifts for Every Sociable Libra In Your Life
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Freshly-Baked Fragrances Are Fall's Biggest Perfume Trend
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Yes, Skinny Jeans Are Back—Here's How We're Wearing the Trend This Fall
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We're All Having Fun with Graphic Tees Again—See 11 Standout Styles
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Even our Accessories Have Accessories Now
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"Indie Sleaze" Nails Are Back In a Big Way This Fall
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Studs Are the It Girl-Approved Accessory Trend to Try This Fall
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This Unexpected Nail Shade Is the New Black
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New York Fashion Week's Top Style Trends, from Extreme Fringe to Bedroom Boho
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12 Ways to Try "Pistachio Butter" Nails, Fall's Sweetest Manicure Trend
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Wanna Follow Me on TikTok? Just Scan My Microchip Manicure
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Fall 2024's Biggest Makeup Trends Include Party Girl Eyeliner and the Return of Highlighter
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Fall 2024's Biggest Nail Trends Include Moody Jellies and Prismatic Chrome
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The "Sticker Book" Nail Trend Is Here to Indulge Your Inner Child
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17 Dr. Martens Outfit Ideas to Try This Fall
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Choppy, Colorful "Scene Kid" Hair Is Back and Better Than Ever
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The Motorcycle Boot Is the Perfect End-of-Summer Shoe Trend
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The "Adam Sandler" Outfit Is the Key to End of Summer Style
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10 Glazed Donut Nail Ideas to Try for a Hailey Bieber-Approved Manicure
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TikTok's "Blonzer" Trend Is the Shortcut to a Sun-kissed Flush