:max_bytes(200000):strip_icc():format(webp)/TrendsAndInnovation-NEWS-05d71afde8ab4512b52d6a043cc7ab6f.jpg)
Trends & Innovation
Our coverage on the latest beauty trends and industry innovation, and what they mean for you.
:max_bytes(150000):strip_icc():format(webp)/fishmanilede-e9fdcd01d0dd4b8aa3af6e4dcb48b512.jpg)
The Fisherman Aesthetic Is Coming for Your Nails This Spring
:max_bytes(150000):strip_icc():format(webp)/fragrancenewskincare-e0fe20e4be954f8f956e8ed408e4a8bf.png)
Is Fragrance the New Skincare?
:max_bytes(150000):strip_icc():format(webp)/Byr_BabyBlueSpring_LeadRecirc-0a933228e13848b3b4832a82a18c70ae.jpg)
How to Wear Baby Blue, the Icy Shade That's Cooling Off My Spring Wardrobe
:max_bytes(150000):strip_icc():format(webp)/allegralede-6d4abfe7dc4944b49f3cab67d7ba7ce0.jpg)
This Millennial-Coded Braid Trend Is So Back
:max_bytes(150000):strip_icc():format(webp)/poolsideboblede-a80e8363252c410a9b6f6c47486f0d00.jpg)
Try the "Poolside Bob" Trend for a Refreshing Spring Cut
:max_bytes(150000):strip_icc():format(webp)/cinnamonbrunette-914b4ae4f9c3448ea109add03779ca95.png)
6 Trending Hair Colors to Enhance Your Curls This Spring
:max_bytes(150000):strip_icc():format(webp)/springblondetrends-3dce196ba12f4acd85a4b8da30c4e47f.png)
9 Blonde Hair Color Trends to Try This Spring, From French Vanilla to Honeysuckle
:max_bytes(150000):strip_icc():format(webp)/prizeribbontrendrecirc-cf9a1fca528c40a199e92e01c2e2c844.png)
Prize Ribbons Are Replacing Rosettes This Spring—How to Wear the Trend
:max_bytes(150000):strip_icc():format(webp)/babydolllede-850e60a013dc4398ab18bc74a56bf977.jpg)
Try "Babydoll Brunette" for a Sweet Spring Hair Refresh
:max_bytes(150000):strip_icc():format(webp)/bananaclips-0c47781bb0bc48a0b80d2028a6044286.png)
This '80s Hair Accessory Is Back in a Big Way for Spring
:max_bytes(150000):strip_icc():format(webp)/pearfragrancetrend-ab1c1b6c2c2b462d8b902a2d478da8dd.png)
This Nostalgic Note Is Taking Over Fragrance This Spring
:max_bytes(150000):strip_icc():format(webp)/BYR_SweatAwards_2025_4x3-3bf8f77525bc4e8395080339ec7c2497.jpg)
Introducing: Byrdie's 2025 Sweat Awards
:max_bytes(150000):strip_icc():format(webp)/janeaustenbangs-fd81066af1ab4d0eb0cc22333aa4d8be.png)
Jane Austen Bangs Are the Romantic Hair Trend to Try This Spring
:max_bytes(150000):strip_icc():format(webp)/beachwaves-a064818842934da8a8565e31af6aa378.png)
This Spring, the Beach Wave Is Finally Cresting Again
:max_bytes(150000):strip_icc():format(webp)/liplinerisgettingblurry-9e9bbc373b7b436ba2bf90ffcff6c129.png)
Lip Liner Is Getting Blurry
:max_bytes(150000):strip_icc():format(webp)/springhaircolorideas-d19f45f791b64934b6857f835b4561d4.png)
13 Hair Color Ideas to Try This Spring, From Ruby Red to Baby Blonde
:max_bytes(150000):strip_icc():format(webp)/charlilede-c405a8427c1649c7bac92f7f245bca87.jpg)
"Party Girl" Makeup Is Coming for Barely-There Beauty This Spring
:max_bytes(150000):strip_icc():format(webp)/Byr_DI_HeartthrobHaircut_Recirc-ebdd03d2de5e4cd4bab72a04145db477.jpg)
This Spring, We’re Crushing on the Heartthrob Haircut Trend
:max_bytes(150000):strip_icc():format(webp)/sprngmakeuptrends-9dff907df8b44c41a34bfac3f945d759.png)
Everyone Will Be Wearing Champagne Cheeks and "Browlicks" This Spring
:max_bytes(150000):strip_icc():format(webp)/springhaircuttrends-ffd7f665d28e4a988fe420dd88ecf066.png)
Spring's 7 Biggest Haircut Trends Include "Vacation Hair"and Butterfly Bangs
:max_bytes(150000):strip_icc():format(webp)/springfragrances_recirc-0c5a8fc79e6a4f1a833b96f7e0b240d3.jpg)
Spring 2025’s Biggest Fragrance Trends Are All About Violets and Nostalgia
:max_bytes(150000):strip_icc():format(webp)/springnailtrends-e1009b96e21c478e8b31f0c3feb6de86.png)
Spring 2025's Coolest Nail Trends: Blue Denim, 3D Pearls, and Lots of Pastels
:max_bytes(150000):strip_icc():format(webp)/gothicupdotrend-687dde7def3b4c248b733f0ece81ea9f.png)
Swap Your Bouncy Blowout for a Gothic Updo This Spring
:max_bytes(150000):strip_icc():format(webp)/Byr_LeadRecirc-67b057952b504cb08e243c0e98ed81d2.png)
This Awards Season, the Side Part Fully Swept
:max_bytes(150000):strip_icc():format(webp)/marchingnailsandlips-02b049e8105b44df82c9ca215bfc0177.png)
This Simple Trick Is the "Outfit Sandwich" for Beauty
:max_bytes(150000):strip_icc():format(webp)/Byr_CoatRealStar_LeadRecirc-885169ec107e448f8dbb7ab697e929d3.jpg)
And the Oscar Goes to... All the Fabulous Coats of Awards Season
:max_bytes(150000):strip_icc():format(webp)/AccentNailLead-fbc06f2afb76476cb029940ba8a53da3.png)
Accent Nails Don’t Have to Be Basic: 18 Manicure Ideas With an Elevated Twist
:max_bytes(150000):strip_icc():format(webp)/macissoback-5f448b36504d4f2aa5d0d6c0bdfcbcf0.png)
MAC Is So Back—But I Never Stopped Using These 8 Products
:max_bytes(150000):strip_icc():format(webp)/sandyliangsubwayhair-1e39cc83c00a42e48b5f76d5519d4671.png)
According to Sandy Liang, "Subway Ponytails" Will Be Taking Over NYC This Spring
:max_bytes(150000):strip_icc():format(webp)/Byr_DI_CountryCurls_Recirc-2d859a118eff4794bf91ce7ec2e3f3f8.jpg)
Pump Up the Volume With Country-Star Curls
:max_bytes(150000):strip_icc():format(webp)/LadyGagaLede-fcf1d0094d524539aca077902f007553.jpg)
The Soft Jellyfish Haircut Is This Winter's Most Unexpected Trend
:max_bytes(150000):strip_icc():format(webp)/Byr_CuffingSeasonPerfumes_LeadRecirc-d8d4c3460ecb45baa834d994bdb91321.jpg)
This Cuffing Season, Let Your Perfume Play Matchmaker
:max_bytes(150000):strip_icc():format(webp)/2025nailtrends-d4b2a83ae8ee4447835643a4c85d187e.png)
2025's Biggest Nail Trends Include Shorter Lengths and Lots of Shimmer
:max_bytes(150000):strip_icc():format(webp)/MeganLede-b77507bc9df54129ba34011d5234a0d3.jpg)
The 12 Coolest Winter Hair Trends to Try, From Tinsel to Twists
:max_bytes(150000):strip_icc():format(webp)/soapnails-bd5434fcfe544591ba28cad4e89e9cd4.png)
“Soap Nails” Are the Squeaky-Clean Manicure Trend to Try This Spring
:max_bytes(150000):strip_icc():format(webp)/Undetectableera-172b0ef01178428bb44e0d951dc78d19.png)
Welcome to the Era of "Undetectable Injectables"
:max_bytes(150000):strip_icc():format(webp)/hairbowsconcert-ea3fbf745bcf4db49cd063fbdc995ece.png)
Hair Bows Were the Official Concert Accessory of 2024
:max_bytes(150000):strip_icc():format(webp)/candy-cane-blush-primary-a60153d52c6343d0aada790d337d16b5.png)
TikTok's Candy Cane Blush Trend Will Get You in the Holiday Spirit
:max_bytes(150000):strip_icc():format(webp)/white-christmas-nails-primarh-9a5cfa8ef2454f83bea449d42c640c21.png)
12 White Christmas Nail Ideas for Sophisticated Festivities
:max_bytes(150000):strip_icc():format(webp)/winter2025makeuptrends-b280d75859144adc8ee2fc0a938f239d.png)
Top 8 Winter 2025 Makeup Trends: Moonlight Skin Ice Queen Eyes, and More
:max_bytes(150000):strip_icc():format(webp)/winternailtrends-c49d7f3bc4024f8daae91ef0b8cc1d84.png)
Winter 2025's Biggest Nail Trends Include Jewel Tones and Frosted Neutrals
:max_bytes(150000):strip_icc():format(webp)/mochamoussenails-ea5f99682acf48689a80a2f4987f39a8.png)
According to Pantone, We'll All be Wearing "Mocha Mousse" Nails in 2025
:max_bytes(150000):strip_icc():format(webp)/winterhaircuttrends-7b34c0ea33ec4d10b2d3d1224d3ae2eb.png)
Winter 2025's Haircut Trends Include Lots of Bangs and Bobs
:max_bytes(150000):strip_icc():format(webp)/winter2024haircolortrends-ea235b7f365743788827f7dfff811af3.png)
Winter 2025's Biggest Hair Color Trends Are All About Blonde
:max_bytes(150000):strip_icc():format(webp)/fairydusteyeshadow-5a68b6a5f6ad40e1b88b993240708e85.png)
Fairy Dust Eyeshadow Is the Prettiest Way to Sparkle This Winter
:max_bytes(150000):strip_icc():format(webp)/primary-d6220ac74d034661ad6e03509b77d5b7.png)
The Chicest Hair Trends to Try for Holiday 2024, From Fluffy Curls to Braided Buns
:max_bytes(150000):strip_icc():format(webp)/gingerbreadnails-fc9a16d9441345cdbb21e6574ae2ea10.png)
The "Gingerbread" Nail Trend Puts a Holiday Twist on Fall's Most Popular Shade
:max_bytes(150000):strip_icc():format(webp)/romcomlede-6c939cac28ac440fb3f8a7282957a766.jpg)
Fall's "Romcom Highlights" Trend Will Give You Main Character Syndrome
:max_bytes(150000):strip_icc():format(webp)/Byr_Template_BeforeAfter_Lead1-2626a12087134809b3beed83b5b85666.png)
I Tried the Celeb-Loved Salmon Sperm Facial—Here Are My Honest Thoughts
:max_bytes(150000):strip_icc():format(webp)/cherrymochaprimary-485415cce5cc4b1d8abd58f24212b7c1.png)
13 Cherry Mocha Nail Ideas for a Delicious Fall Manicure
:max_bytes(150000):strip_icc():format(webp)/ponycufftrend-8cb77f0fa39f47e0b9555713416ba007.png)
Ponytail Cuffs Are the Chicest Way to Upgrade Your Hair This Fall
:max_bytes(150000):strip_icc():format(webp)/Byr_DI_BedtimeFragrance_Recirc-957558673253483c85dba217842c6c18.jpg)
Bedtime Perfumes Are the New Fancy Pajamas
:max_bytes(150000):strip_icc():format(webp)/suedejacketprimary-a92f1d043d1c438f990d8b07a646f46b.png)
This Bella Hadid-Approved Jacket Trend Is Coming for Your Trench This Fall
:max_bytes(150000):strip_icc():format(webp)/promqueenstyle-637dd29db9304b15ba5f916a1692362c.png)
Prom Queencore Is the Ultra-Feminine Trend Taking Over This Fall
:max_bytes(150000):strip_icc():format(webp)/novemberfashionlaunches-182f9d072ffd47aead7ead7a8c157be0.png)
The Best November Fashion Launches for a Fall Closet Refresh
:max_bytes(150000):strip_icc():format(webp)/darkcoquettenails-9bb0503882e7444eba15be933b3b4220.png)
13 Dark Coquette Nail Ideas That Are Equal Parts Cute and Chic
:max_bytes(150000):strip_icc():format(webp)/pumpkinspiceblush-fdd88b416f114a85a334a2160569aaf2.png)
Pumpkin Spice Blush Is Fall's Coziest Makeup Trend
:max_bytes(150000):strip_icc():format(webp)/underyeblush-52bf64abf155478e9aa0e5a128381a8d.png)
Under-Eye Blush Is the Cutesy Makeup Trend I'll be Wearing All Fall
:max_bytes(150000):strip_icc():format(webp)/chrome-primar-ab82ee0cc7dd4d4cb65a1c28326c5c30.png)
This Glitter Spray Is the Secret to TikTok's Chrome Blush Trend
:max_bytes(150000):strip_icc():format(webp)/cream-nails-03680b70ac3546c091494a55971c0dc6.png)
14 Cream Nail Ideas for Fall for the Perfect Neutral Manicure
:max_bytes(150000):strip_icc():format(webp)/Byr_IrishCurls_LeadRecirc-04e7d7ad63c544ef81b0816b25a8e314.jpg)
How to Tell If You Have "Irish Curls," and How to Style Them
:max_bytes(150000):strip_icc():format(webp)/fallhairtrends-2fe9679c17ce4432a12b41d71ba79616.png)
The 13 Coolest Hair Trends to Try This Fall, from Party Girl Waves to Chic Hair Cuffs
:max_bytes(150000):strip_icc():format(webp)/hbprimary-cdf7f7c67aa34e678303f8ebd6cfd881.png)
The 14 Top Trending Halloween Costumes for 2024, According to Pinterest Data
:max_bytes(150000):strip_icc():format(webp)/Byr_IncenseFragrance_LeadRecirc-f6fb108be07a4a22befe409e7439c6e0.jpg)
Incense Perfumes Are the Mysterious Fragrance Trend Taking Over This Fall