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Trends & Innovation
Our coverage on the latest beauty trends and industry innovation, and what they mean for you.
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The Silver Shoe Trend Is the Answer to All Your Summer Footwear Woes
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The 2024 Met Gala Confirmed TikTok's No Mascara Trend Is Happening IRL
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Summer 2024's Biggest Makeup Trends: Berry Lips, Sunset Colors, and More
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Summer 2024’s Biggest Nail Trends are Inspired by Retro Pool Furniture and Britney Spears
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Summer 2024's Biggest Hair Color Trends Are All About Blonde
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Summer 2024's Haircut Trends Include Short Bobs, Long Bangs, and Lots of Volume
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The Bow Tattoo Trend Is About to Be Everywhere in 2024
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Brightly Colored Sneakers Are the Secret to a Summer Outfit Slay
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5 Trendiest Nail Color Ideas for May, From Corals to Jellies
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The “Fancy” French Manicure Trend Will Be Everywhere This Summer
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Serena van der Wooden Blonde Is The It Girl Shade To Try This Spring
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TikTok's Sunset Blush Trend Has Us Counting Down to Summer
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Honey Blonde Is Spring’s Sweetest Hair Trend
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This Spring Color Trend Is Coming for Your Nails
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Models Ditched the Mascara for an Effortless Makeup Look at Dior's Runway Show in NYC
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Millennial Side Bangs Are Everywhere Right Now
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Ladies Who Lunch Are Fashion's Latest Muses
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This Divisive Nail Trend Is Back in a Major Way
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The "Deep" French Manicure Is the Glam Nail Trend Taking Over This Spring
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"Faded Pastel" Nails Are the Sophisticated Take on a Spring Classic
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It’s About Time for Rain Boots to Make a Comeback
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Dark Rose Lips Are the Romantic Take on Y2K Liner
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I'm a Derm—I Spotted These 8 Skincare Trends at the 2024 AAD Annual Meeting
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2024's Biggest Spring Makeup Trends: Bright Blush, Doll Skin, and Chrome Eyes
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Spring 2024's Haircut Trends Include Fluffy Curls, Side-Swept Bangs, and Lots of Bobs
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Spring 2024's Biggest Hair Color Trends Are Inspired by '90s Icons and Serena van der Woodsen
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Spring 2024's Coolest Nail Trends Include Square Tips, Subtle Shimmer, and Bows
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The Ballet Flat Trend Is Getting a Sporty Upgrade This Spring
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This Spring Hair Accessory Trend Will Make Your Whole Outfit
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The "Naked" French Manicure Will Make You Look Expensive
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"Stone Nails" Will Be Everywhere This Spring, According to TikTok
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Big Hair Is Back
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2024's Biggest Fragrance Trends Include Unexpected Vanilla Scents and Modern Body Mists
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"Bow Stacking" Is the Coolest Way to Bring the Coquette Aesthetic Into 2024
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Après-Ski Makeup Is the Rich-Girl Beauty Trend You Need to Try This Winter
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New York Fashion Week's Top Fashion Trends, from Modern Mob Wife to Soft Power Dressing
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The Indie-Sleaze Jacket Trend Will Unleash Your Inner Party Girl
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How Pat McGrath Created Glazed Doll Skin for Maison Margiela's Couture Show
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When It Comes to Mob Wife Fashion, No One Does It Like Adriana La Cerva in 'The Sopranos'
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The Mob Wife Manicure Will Unleash Your Inner Carmela Soprano
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These 9 Stanley Cup Alternatives Could Be the Next It-Girl Tumbler
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The Office Siren Trend Is Business Casual for Hot Girls
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8 Tattoo Trends That Will Define 2024, According to Artists
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If the Golden Globes Are Any Indication, Everyone Will Have a Flippy Bob in 2024
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The "Pop Star Red" Hair Trend Will Make You Feel Famous
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Venetia From 'Saltburn' Is on Everyone's Beauty Mood Board
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5 Makeup Trend Predictions for 2024, According to Celebrity MUAs
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From '60s Bangs to the Shaggy Pixie, These Are All the Winter Haircut Trends to Try in 2024
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2024's Biggest Winter Makeup Trends: Frosty Eyes, Blurred Lips, and More
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This Winter's Biggest Nail Trends Include Icy Shimmer and Bow Details
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Everyone Will Be Going Golden Bronde or Botticelli Brunette This Winter
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What Is the Hollywood Hair Theory All Over TikTok?
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Baby Brow Lamination Will Give You Fluffy, Full Brows Without the Drama
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Sugar Plum Nails Are the Magical Manicure to Try This Season
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The Coolest Hair Trends to Try for Holiday 2023, From Baby Bows to Braided Buns
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4 Easy, Festive Ways to Reimagine "Traditional Holiday" Style
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The Tinsel Nail Trend Is Like Holiday Decor for Your Fingers
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From Sugarplum Eyes to Berry Glam Lips, Holiday 2023’s Makeup Trends Are All About the Drama
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Butt-Skimming Bows Are the Perfect Holiday Hair Accessory
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Holiday Barbie Is All the Beauty Inspo You Need This Season
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Bored of Red? Dress Like the Sugar Plum Fairy For Your Next Holiday Party
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The Colorful Tights Trend Is Here to Revive Your Winter Wardrobe
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The Carolyn Bessette Kennedy Blowout Is the Classic Trench of Hairstyles
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Holiday 2023’s Biggest Nail Trends Include Layered Glitters and Vampy Red