The reviews on here were pretty mixed so I decided to try this product for myself after seeing it on a list of best curly hair products of 2020. I have a larger curl type, and very thick hair prone to frizz. So I can't attest to any other hair-type, but hopefully this helps some curly-haired people out there. I recently pulled the trigger on curly bangs (maybe out of quarantine-boredom?) and I don't know how long I'll keep them but I needed to switch up my routine so they don't look crazy all the time. So here's what I'm doing now, on wash days I shampoo + condition my hair with COLD water. If you have curly hair and you're still using hot water on your head - STOP RIGHT NOW. Lol only use cold water. Then after I've rinsed out the conditioner I use a MICROFIBER towel. Gently squeeze as much water as you can out of your hair. Then while hair is still wet, but mostly towel dried so it's not dripping, I spray the Davines All In One Milk all over my hair, making sure to get the underneath layers (I have so much thick hair). I do about the 10-15 sprays as suggested - sometimes more. I can see if you have thinner hair, this can feel greasy pretty quickly so keep in mind a little goes a long way. It really is a milky consistency. But if you have thick hair like mine, just go for it. It doesn't make my hair feel greasy at all. Then I comb it through my damp hair with a wide-tooth comb and finally flip over my hair to scrunch with my hands. Unfortunately this is not the ONLY product I use, so if you're looking for a miracle one-stop product, it really doesn't work like that for me. Which is why I gave it 4 starts instead of 5. I still then use a dollop of mousse (I use Goldwell) and a dime-size amount of R+Co motorcycle flexible gel that I spread all over my hands evenly and gently run through just to tame frizz. The first day I tried Davines, as an experiment I used ONLY that after showering and it did not work for me, it was soft as heck but still very frizzy. I still have to use my other products to get the nice, soft frizz-less curls that I really want. But I think starting with Davines "preps" my hair for the other products and helps seal in the moisture. I'm on day 3 after washing and the curls have mostly stayed in tact and my hair is incredibly soft! On non-wash days I use a little bit of foaming dry shampoo and then a spray bottle of water to reshape my curls, I find scrunching a few sprays of Davines in really helps the curls take their shape again without washing my hair all over again (the plight of squashed curls) and Davines helps to de-frizz on those days, but I still need a little bit of mousse. (I also live on the East Coast in a fairly humid climate so if you live out West in the US then you might not have the same problem!) Anyway this is the most thorough description I could write out, because the reviews on here weren't helping me. I hope this helps someone!! Oh and a lot of people are complaining about the scent, I really like it. It's kind of earthy, floral and maybe even somehow a touch masculine - maybe because of how strong the scent is. I really happen to like the scent, though. But overall, this product allows a moisturizing, natural softness to my hair without the crunchiness of some other curl products!